However, the main concern is that your content perfectly expresses the point of the page itself. You need to make sure that relevant keywords are represented on the page naturally. These days, optimization is a tricky and intricate work. This is an early sign that your website is off to a great start when it comes to your digital marketing, especially for the SEO piece of the program.įor example, let’s say it took about two months to get the static content optimized on your website. After a few months, you should start to see an increase in keywords that are given impressions. Assess Search Engine PresenceĪlthough it could take time to see start seeing your organic traffic rise considerably, you will start to see early signs that your content is being indexed and is being given impressions. If the content is well received, continue doing what you are doing, but continue to watch the data in case anything chances. You have a choice – you can give the program a little more time before you make any chances (sometimes this is the best approach, it all depends on the data), or you can brainstorm new topics that will connect better with your audience. If your audience isn’t reading your content, you will need to shift your strategy.
Data such as time on site, impressions versus clicks on your content from the search engines, and other data points will help you see if your content is being read. You should see early signs that your audience is reading and engaging with your content. You need to make sure that it is being well received by your audience. However, simply posting the content isn’t enough. One of the the main components of any digital marketing plan is to regularly post content. Look for Signs that Content is Being Well Received As time goes on, we use data to fine tune the program to help enhance your results.
However, we always look at this initial program that we have come up with as a starting point. Regularly posting content, social media, on site optimization, and other tactics are used strategically to help you achieve your business goals. We use similar elements from program to program because we know that it works. When we start a new digital marketing program for our clients, we use our experience to create a plan for you that will get the job done. In our many years of experience in digital marketing, we know what works and what doesn’t. Home > Brick Marketing Blog > Digital Marketing > Use Data to Fine Tune Your Digital Marketing Use Data to Fine Tune Your Digital Marketing
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